St-Germain Riviera Club
Year
2025
Scope
Design & Project Rendering
Collaborators
Beit Events & St-Germain
From Vision to Reality: The St-Germain Riviera Club at the Internazionali BNL d'Italia.
The goal was ambitious: to transport the elegance and atmosphere of the French Riviera directly poolside in the heart of one of the most prestigious tennis events.
Working in the events world is a thrilling experience, a race against time that demands utmost attention to detail and the ability to bring complex visions to life in very short timeframes. The Riviera Club project for St-Germain, set up for the Internazionali BNL d'Italia in Rome, is a perfect example of this.
In this context, I was responsible for the entire design of the space. Starting from the initial concept, I handled the design of each individual element: from the bar structures to the scenic tiered seating, from the strategic layout of umbrellas, tables, and seating to create areas for relaxation and conviviality, to the selection of plant types to evoke Mediterranean gardens. I also defined the visual identity through the development of graphics, the creation of menus, and the design of advertising totems, ensuring an immersive and brand-consistent experience. Special thanks go to Beit Events, who made the flawless execution of this event possible.
Ph: Diego Gori
