Rocci & Partners

The logo animation for Rocci & Partners draws inspiration from organic fluidity, reflecting the company’s visual and digital identity.Art director Greta Rocci conceptualized the design, drawing inspiration from the flowing forms of a lava lamp.The animation’s dynamic, fluid bubbles create a striking visual impact while effectively showcasing the company’s services in a brief and engaging format.The colors of the fluid materials are carefully matched to the branding palette of Rocci & Partners, reinforcing visual consistency.The simulation of fluid dynamics, camera framing, material creation, rendering, and editing were executed using a variety of advanced software programs.

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